Marketing Masters #2

We see marketing as a discipline that does far more than help companies communicate. We want to show how marketing connects with product and sales – and why it makes sense to think about all three together.

Who are Marketing Masters for?

➡️ Marketers who want to approach their work more strategically, with greater emphasis on the customer, product and sales.

➡️ Freelancers who need to keep pace with developments in the field, new tools and changing client expectations.

➡️ Owners of companies, start-ups and smaller brands who want marketing to deliver more than a series of individual campaigns.

➡️ Aspiring marketers who want to gain a broader perspective on the field and hear real-world experience from practitioners.

We are building the programme to appeal to people with different levels of marketing experience, budgets and professional backgrounds – from seasoned specialists to those who handle marketing alongside many other responsibilities within their company.

What can you look forward to?

Once again, six speakers will take the stage: four with backgrounds in agencies and freelancing, and two offering a corporate perspective, where marketing meets customers, product, sales and the internal realities of a company every day.

There will also be plenty of space for questions, both during the programme and informally during the breaks. And of course, we must not forget the distinctive Liberec vibe, excellent refreshments and plenty of great coffee.

We will reveal the full programme and speaker line-up soon. But we are saving a few surprises for the big day itself. :-)

Who will take the stage

➡️ Martin Brablec

Martin Brablec, founder of the Brno-based agency Hook & Tell, has spent the past twelve years helping brands build effective communication. On stage, he will explain why sales, product and marketing teams so often fail to work together, even though everyone knows they should.

He will show what a company can look like when product, marketing and sales share a single system built on structured context and AI – using it to manage their work and make decisions together.

➡️ Petra Saktor

Petra Saktor draws on fifteen years of experience at companies including Young & Rubicam, T-Mobile, Vodafone and Avast. In her talk Effort ≠ Impact, she will show how marketing without a clear objective can easily turn into an endless stream of activities and spending.

She will explain how to define a marketing objective that supports the company’s business vision while also translating into concrete everyday actions. A good objective can fit into a single short sentence – and help determine not only what to do, but also what to stop doing.

➡️ Lukáš Pítra

Marketing, sales, development and operations often focus on optimising their own little corner of the business – and end up getting in each other’s way. They compete for budgets, argue over priorities and easily lose sight of the common denominator behind the entire business: the customer.

In his talk, Lukáš Pítra will show how to truly “invite the customer into the team” and use their perspective in decision-making and everyday collaboration across the company. After all, the customer may be exactly what helps individual teams find common ground.

➡️ Jana Daniela Šabatková

A strong brand is not simply the result of well-designed communication. It grows out of relationships, experiences and the willingness of people inside and around a company to carry its story forward.

Jana Daniela Šabatková will bring together marketing leadership, stakeholder management and brand building in six practical principles. She will show how to involve employees, customers, suppliers and partners in a shared vision, change and new ideas, rather than leaving them as passive recipients. The result can be a brand that people genuinely want to represent, protect and recommend – even when they are not paid to do so.

➡️ Jiří Zima

In his talk, Jiří Zima will present a practical ten-point framework for growth, drawing on his experience building the NICEBOY® and FURIOSA® brands.

He will explain why selling well is not enough: companies also need to get their pricing right, understand their economics, set clear goals, plan ahead and systematically look for new opportunities for growth. He will also focus on investing in marketing and building a strong brand, as well as delegation, the 80/20 principle and the persistence needed to sustain growth over the long term.

➡️ Ladislav Žižka

Ladislav Žižka has experience in performance marketing, leading marketing teams, and managing entire businesses. He served as CMO of the e-commerce company Bonami, led e-commerce for brands including Rowenta, Tefal, Krups, and WMF across Central Europe at Groupe SEB, and spent nearly four years as CEO of Freshlabels.

In his talk Business vs. Marketing, he will explore why marketing results and business results often fail to align – and how to reconnect marketing with what actually pays the bills. The talk is for marketers who want to make a real contribution to the business, as well as owners and managers who want to better understand marketing and communicate effectively with their marketing teams.

➡️ Filip Koryta

Czech slam poetry champion known as Dr.Filipitch – so he knows how to sell himself. Host of the podcasts Na Kraji and Lovely Sudety – so he knows how to sell places that may not look all that appealing at first glance. Writer and publisher – so he knows how to sell bits of paper covered in letters. Originally a teacher and the creator of the Slam Poetry do škol project – so he knows how to sell creative ideas. And a musician producing a genre known as Sudeten folk – so he can even sing about what he’s selling.

Filip is married, has two sons and loves watermelon.