What happens when marketing starts pulling in the same direction as product and sales? That is the central question of the second Marketing Masters conference, taking place on 8 October 2026 at the Vratislavice 101010 Cultural Centre. The event is organised by the Regional Development Agency and the Liberec Region.
This year’s conference will bring together marketing communications, product and sales, showing what better coordination between these areas can deliver for both small businesses and large companies.
It is the collaboration between these three areas that determines whether a company offers the right product, can communicate its value clearly and ultimately sell it. When they operate as three separate islands, the result is campaigns disconnected from business goals, products developed without sufficient customer insight, and teams defending their own priorities instead of working towards a shared objective.
First speakers announced
Martin Brablec, founder of the Brno-based agency Hook & Tell, will return to Vratislavice’s Desítky venue after speaking at the conference’s first edition. He will show how AI can be used to build a shared “company brain” that connects product, marketing and sales teams and gives their work a common framework.
Petra Saktor will also take the stage. She has fifteen years of experience in marketing and sales, has built brands and contributed to product development. In her talk, Effort ≠ Impact, she will explain how to set a marketing objective that supports the company’s business vision while also translating clearly into specific day-to-day activities.
Customer experience will be the focus of Lukáš Pítra, a leading expert in the field. He will show how to genuinely “invite the customer into the team” and use the customer perspective when setting priorities and shaping everyday collaboration across the company.
The “Liberec vibe” strikes back
The conference is designed for experienced marketers and owners of established companies or start-ups, as well as freelancers, creatives and people for whom marketing is just one of many responsibilities within their business. Alongside practical insights and approaches that can be applied in day-to-day work, Marketing Masters will offer plenty of space for networking and open discussions during the breaks — naturally accompanied by good coffee and refreshments.
“Marketing has long ceased to be the concern of businesses alone. Regions also compete for young people, talent and investment. And the demographic outlook is unforgiving: we need to start promoting the Liberec Region as a single entity — not only to retain young people, but also to attract new ones,” says Edvard Kožušník, Statutory Deputy Governor of the Liberec Region for Economic and Strategic Development.
The conference is supported by media partner Parliamo. Ticket sales are now open via the eVstupenka network, allowing visitors to secure their seat for the next edition of Marketing Masters well in advance for CZK 390.
