Liberec is set to experience Marketing Masters. A conference with a practical guide to better marketing

Strategy, brand, content, communication. These are the main themes of a one-day conference taking place in Liberec at the end of the summer. The first edition of Marketing Masters is being organised by the Regional Development Agency in cooperation with the Liberec Region and marketing agency Parliamo, and will take place on Tuesday, 17 September. A line-up of six respected experts, led by brand strategist Pavel Cahlík and visionary marketer Robert Le Veneur, will introduce audiences to theory, practice and the latest trends. Together, they will offer an instant guide to marketing - from strategy and brand building to content marketing and marketing communication.

“It might seem that in our city, factories outnumber creative studios, and that for every ten job ads looking for project managers and technicians, there is barely one seeking an available marketer. But appearances can be deceiving. Our community is active and diverse, and deserves not only regular meetups, but also its own top-tier conference,” says Lukáš Jokl from the organising team of the Regional Development Agency.

The opening keynote will be delivered by Pavel Cahlík, founder and brand strategist at the consulting company jsemnaznacky.cz, whose work focuses on strategic marketing, branding and overall brand development. “A brand is something people carry in their hearts, not on their T-shirts,” says Pavel Cahlík. In his nearly hour-long session, he will explain why building a brand matters and how to approach it meaningfully. He will outline a practical sequence of steps and reveal the Czech reality he encounters every day as a consultant.

Petr Juráň from Cheil Czech will explain which principles and lessons from major case studies can be transferred into the everyday practice of small and medium-sized companies. Videomaker and B-TOLD film founder Lukáš Vinš, whose portfolio includes a spot for the American legend Indian Motorcycle, will offer a look behind the scenes of creative video production. Tomáš Cibor from Boomerang Communication and Martin Brablec from Obsahová agentura will reveal how to create attractive content that turns awareness into understanding.

Artificial intelligence, or dinosaurs?

At the close of the conference, Robert Le Veneur, one of the most cited experts on marketing and management in Central Europe, will loosely follow on from Cahlík’s ideas. He will show how even a small company can succeed in the environment of search services and tools. “Artificial intelligence has started changing the way customers shop. For both small and large companies that make use of it, this will help them conquer new continents. The rest will often end up joining the dinosaurs,” says Robert Le Veneur.

“For many marketers, Prague is the centre of the universe. We would like to shift that universe a little further north,” adds Tereza Šípková on behalf of the agency Parliamo.

Take your marketing further

The conference is designed for marketers working with both modest and substantial budgets - and, above all, for those eager to keep moving forward. Business owners who enjoy marketing will find plenty to take away as well.

“We invite all marketers, business owners, freelancers and those only just discovering the world of marketing to join us for this unique opportunity to meet, get inspired and gain practical marketing tips and tricks that have not yet been heard in northern Bohemia. Whether you have years of experience or are still learning, I believe this conference with leading experts will help you push the boundaries of your marketing to a new level,” adds Jiří Ulvr, Liberec Region councillor responsible for economic and regional development, European projects, spatial planning and rural development.